{
  "source": "examples/small-batch-ep42.txt",
  "duration": "37:07",
  "duration_seconds": 2227,
  "segments": 35,
  "words": 733,
  "speakers": [
    {
      "name": "Theo",
      "words": 522,
      "lines": 19,
      "share_percent": 71
    },
    {
      "name": "Mara",
      "words": 211,
      "lines": 16,
      "share_percent": 29
    }
  ],
  "chapters": [
    {
      "start": "00:00",
      "start_seconds": 0,
      "minutes": 6.3,
      "opens_with": "Mara: Welcome back to Small Batch, the show about making things by hand and selling them without losing your mind. I'm Mara Lindqvist.",
      "keywords": [
        "time",
        "baking",
        "loaves",
        "losing",
        "mara"
      ]
    },
    {
      "start": "06:15",
      "start_seconds": 375,
      "minutes": 5.1,
      "opens_with": "Mara: Walk me through the money. How did you figure out your price?",
      "keywords": [
        "customers"
      ]
    },
    {
      "start": "11:20",
      "start_seconds": 680,
      "minutes": 8.2,
      "opens_with": "Mara: Let's talk about the farmers market itself. How did you get a spot? I hear those waitlists are brutal.",
      "keywords": [
        "market",
        "half",
        "talk",
        "wanted"
      ]
    },
    {
      "start": "19:30",
      "start_seconds": 1170,
      "minutes": 4.7,
      "opens_with": "Mara: Switching gears a little. You're doing all of this from a home kitchen. What about the rules?",
      "keywords": []
    },
    {
      "start": "24:10",
      "start_seconds": 1450,
      "minutes": 5.5,
      "opens_with": "Mara: Tell me about the hardest week you've had.",
      "keywords": [
        "oven",
        "week"
      ]
    },
    {
      "start": "29:40",
      "start_seconds": 1780,
      "minutes": 7.5,
      "opens_with": "Mara: You mentioned pre-orders. How do those work for you?",
      "keywords": [
        "percent",
        "find",
        "okaforbread",
        "order",
        "pre-orders"
      ]
    }
  ],
  "pull_quote_candidates": [
    {
      "at": "03:30",
      "speaker": "Theo",
      "text": "I sold out every week, which sounds great, but I was losing money on every loaf because I never counted my time or the flour I threw away.",
      "score": 3
    },
    {
      "at": "07:44",
      "speaker": "Theo",
      "text": "If you are underpricing, the customers you lose are usually the ones you can't afford anyway.",
      "score": 3
    },
    {
      "at": "11:28",
      "speaker": "Theo",
      "text": "I got in because I offered to cover the slow Tuesday market first, the one nobody wanted.",
      "score": 3
    },
    {
      "at": "20:25",
      "speaker": "Theo",
      "text": "I also got a simple liability policy for about $300 a year.",
      "score": 2
    },
    {
      "at": "25:02",
      "speaker": "Theo",
      "text": "I learned that week that the business is only as strong as the one piece of equipment you can't replace overnight.",
      "score": 3
    },
    {
      "at": "29:46",
      "speaker": "Theo",
      "text": "Pre-orders are about 60 percent of my sales now, which means I almost never throw bread away.",
      "score": 4
    },
    {
      "at": "34:58",
      "speaker": "Theo",
      "text": "And never say yes to an order you can't bake on your worst day.",
      "score": 3
    },
    {
      "at": "36:44",
      "speaker": "Mara",
      "text": "If you liked this episode, share it with one friend who makes something by hand.",
      "score": 3
    }
  ],
  "links_mentioned": [
    "okaforbread.com"
  ]
}