# User retention by monthly cohort

Active means any event. Cohort = month of first event. As of 2026-10-27; the current month is left out because it is not complete.

| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 2025-11 | 11 | 100% | 27% | 27% | 27% | 18% | 18% | 18% | 18% | 9% | 9% | 9% |
| 2025-12 | 13 | 100% | 54% | 46% | 46% | 46% | 46% | 38% | 38% | 38% | 38% |  |
| 2026-01 | 13 | 100% | 54% | 54% | 46% | 46% | 46% | 46% | 31% | 23% |  |  |
| 2026-02 | 10 | 100% | 60% | 40% | 30% | 30% | 20% | 10% | 10% |  |  |  |
| 2026-03 | 8 | 100% | 75% | 63% | 63% | 50% | 50% | 50% |  |  |  |  |
| 2026-04 | 10 | 100% | 60% | 60% | 60% | 50% | 50% |  |  |  |  |  |
| 2026-05 | 12 | 100% | 50% | 50% | 42% | 42% |  |  |  |  |  |  |
| 2026-06 | 9 | 100% | 78% | 56% | 56% |  |  |  |  |  |  |  |
| 2026-07 | 8 | 100% | 50% | 38% |  |  |  |  |  |  |  |  |
| 2026-08 | 12 | 100% | 75% |  |  |  |  |  |  |  |  |  |
| 2026-09 | 11 | 100% |  |  |  |  |  |  |  |  |  |  |

## Average curve (weighted by cohort size)

| Period | Retained | Cohorts in average |
| --- | --- | --- |
| M0 | 100% | 11 |
| M1 | 58% | 10 |
| M2 | 48% | 9 |
| M3 | 45% | 8 |
| M4 | 40% | 7 |
| M5 | 38% | 6 |
| M6 | 33% | 5 |
| M7 | 26% | 4 |
| M8 | 24% | 3 |
| M9 | 25% | 2 |
| M10 | 9% | 1 |

The curve has not flattened yet in this data.
Best M1: 2026-06 (78%). Worst M1: 2025-11 (27%).