Product usage
As of 2026-10-30
DAU
14
on 2026-10-30
WAU
32
last 7 days
MAU
42
-2% vs prior 30 days
Stickiness (DAU/MAU)
25%
avg DAU 10.7
Active accounts
12
last 30 days (prior 12)
Activation rate
59%
26 of 44 new users
Daily active users, last 90 days
Weekly active users and accounts
Active usersActive accounts
Each point is the 7 days ending on that week's last day.
Top features, last 30 days (by users)
Ignored: login, logout, session_start, page_view, signup, signed_up.
Feature detail
| Event | Users | % of MAU | Accounts | Events |
|---|---|---|---|---|
| created_report | 41 | 98% | 12 | 196 |
| ran_query | 40 | 95% | 12 | 239 |
| shared_dashboard | 32 | 76% | 12 | 70 |
| exported_csv | 31 | 74% | 11 | 65 |
| set_alert | 19 | 45% | 10 | 24 |
| invited_teammate | 16 | 38% | 9 | 18 |
| connected_source | 12 | 29% | 8 | 14 |
Weekly retention by first-seen week
| Cohort | Users | W0 | W1 | W2 | W3 | W4 | W5 | W6 | W7 |
|---|---|---|---|---|---|---|---|---|---|
| 2026-08-31 | 3 | 100% | 100% | 100% | 67% | 67% | 33% | 33% | 33% |
| 2026-09-07 | 5 | 100% | 100% | 100% | 60% | 80% | 60% | 40% | |
| 2026-09-14 | 2 | 100% | 100% | 100% | 100% | 100% | 100% | ||
| 2026-09-21 | 5 | 100% | 60% | 40% | 0% | 40% | |||
| 2026-09-28 | 2 | 100% | 50% | 50% | 0% | ||||
| 2026-10-12 | 2 | 100% | 50% | ||||||
| 2026-10-19 | 1 | 100% |
Share of each cohort active in each week after their first event. The current, partial week is left blank.
Activation by signup week
| Week | New users | Activated | Rate |
|---|---|---|---|
| 2026-07-13 | 1 | 0 | 0% |
| 2026-07-20 | 6 | 2 | 33% |
| 2026-07-27 | 2 | 1 | 50% |
| 2026-08-03 | 5 | 3 | 60% |
| 2026-08-10 | 6 | 5 | 83% |
| 2026-08-17 | 2 | 1 | 50% |
| 2026-08-24 | 3 | 2 | 67% |
| 2026-08-31 | 3 | 0 | 0% |
| 2026-09-07 | 5 | 3 | 60% |
| 2026-09-14 | 2 | 2 | 100% |
| 2026-09-21 | 5 | 4 | 80% |
| 2026-09-28 | 2 | 2 | 100% |
| 2026-10-12 | 2 | 1 | 50% |
Activated = did "shared_dashboard" within 14 days of first event.
Accounts trending down
| Account | Events (prior 28d to last 28d) | Change | Users | Signal |
|---|---|---|---|---|
| bluebird-labs | 63 to 20 | -68% | 3 to 3 | quiet 21 days |
| harbor-retail | 181 to 66 | -64% | 7 to 6 | usage down |
| juniper-bank | 54 to 31 | -43% | 2 to 3 | usage down |
Accounts with 20+ events in the prior 28 days whose events or active users fell 30% or more, or with no events in 14 days.
Source: examples/events.csv. 2,967 events, 55 users, 12 accounts, as of 2026-10-30.