{
  "source": "examples/events.csv",
  "as_of": "2026-10-30",
  "events": 2967,
  "skipped_rows": 0,
  "users": 55,
  "accounts": 12,
  "dau": 14,
  "wau": 32,
  "mau": 42,
  "avg_dau_30d": 10.67,
  "stickiness": 0.254,
  "mau_change": -0.0233,
  "active_accounts_30d": 12,
  "active_accounts_prev_30d": 12,
  "activation": {
    "definition": "did \"shared_dashboard\" within 14 days of first event",
    "new_users": 44,
    "activated": 26,
    "rate": 0.5909,
    "by_week": [
      {
        "week": "2026-07-13",
        "users": 1,
        "activated": 0
      },
      {
        "week": "2026-07-20",
        "users": 6,
        "activated": 2
      },
      {
        "week": "2026-07-27",
        "users": 2,
        "activated": 1
      },
      {
        "week": "2026-08-03",
        "users": 5,
        "activated": 3
      },
      {
        "week": "2026-08-10",
        "users": 6,
        "activated": 5
      },
      {
        "week": "2026-08-17",
        "users": 2,
        "activated": 1
      },
      {
        "week": "2026-08-24",
        "users": 3,
        "activated": 2
      },
      {
        "week": "2026-08-31",
        "users": 3,
        "activated": 0
      },
      {
        "week": "2026-09-07",
        "users": 5,
        "activated": 3
      },
      {
        "week": "2026-09-14",
        "users": 2,
        "activated": 2
      },
      {
        "week": "2026-09-21",
        "users": 5,
        "activated": 4
      },
      {
        "week": "2026-09-28",
        "users": 2,
        "activated": 2
      },
      {
        "week": "2026-10-12",
        "users": 2,
        "activated": 1
      }
    ]
  },
  "top_features": [
    {
      "event": "created_report",
      "events": 196,
      "users": 41,
      "accounts": 12,
      "share_of_mau": 0.9762
    },
    {
      "event": "ran_query",
      "events": 239,
      "users": 40,
      "accounts": 12,
      "share_of_mau": 0.9524
    },
    {
      "event": "shared_dashboard",
      "events": 70,
      "users": 32,
      "accounts": 12,
      "share_of_mau": 0.7619
    },
    {
      "event": "exported_csv",
      "events": 65,
      "users": 31,
      "accounts": 11,
      "share_of_mau": 0.7381
    },
    {
      "event": "set_alert",
      "events": 24,
      "users": 19,
      "accounts": 10,
      "share_of_mau": 0.4524
    },
    {
      "event": "invited_teammate",
      "events": 18,
      "users": 16,
      "accounts": 9,
      "share_of_mau": 0.381
    },
    {
      "event": "connected_source",
      "events": 14,
      "users": 12,
      "accounts": 8,
      "share_of_mau": 0.2857
    }
  ],
  "retention": [
    {
      "cohort": "2026-08-31",
      "users": 3,
      "weeks": [
        1,
        1,
        1,
        0.6667,
        0.6667,
        0.3333,
        0.3333,
        0.3333
      ]
    },
    {
      "cohort": "2026-09-07",
      "users": 5,
      "weeks": [
        1,
        1,
        1,
        0.6,
        0.8,
        0.6,
        0.4,
        null
      ]
    },
    {
      "cohort": "2026-09-14",
      "users": 2,
      "weeks": [
        1,
        1,
        1,
        1,
        1,
        1,
        null,
        null
      ]
    },
    {
      "cohort": "2026-09-21",
      "users": 5,
      "weeks": [
        1,
        0.6,
        0.4,
        0,
        0.4,
        null,
        null,
        null
      ]
    },
    {
      "cohort": "2026-09-28",
      "users": 2,
      "weeks": [
        1,
        0.5,
        0.5,
        0,
        null,
        null,
        null,
        null
      ]
    },
    {
      "cohort": "2026-10-12",
      "users": 2,
      "weeks": [
        1,
        0.5,
        null,
        null,
        null,
        null,
        null,
        null
      ]
    },
    {
      "cohort": "2026-10-19",
      "users": 1,
      "weeks": [
        1,
        null,
        null,
        null,
        null,
        null,
        null,
        null
      ]
    }
  ],
  "accounts_trending_down": [
    {
      "account": "bluebird-labs",
      "prior_events": 63,
      "recent_events": 20,
      "events_change": -0.6825,
      "prior_users": 3,
      "recent_users": 3,
      "users_change": 0,
      "days_since_last_event": 21
    },
    {
      "account": "harbor-retail",
      "prior_events": 181,
      "recent_events": 66,
      "events_change": -0.6354,
      "prior_users": 7,
      "recent_users": 6,
      "users_change": -0.1429,
      "days_since_last_event": 0
    },
    {
      "account": "juniper-bank",
      "prior_events": 54,
      "recent_events": 31,
      "events_change": -0.4259,
      "prior_users": 2,
      "recent_users": 3,
      "users_change": 0.5,
      "days_since_last_event": 0
    }
  ]
}