# Plan vs actual: 2026-10

|  | Plan | Actual | Var | Prior month |
| --- | --- | --- | --- | --- |
| Revenue | $280,000 | $277,900 | -$2,100 | $269,300 |
| Gross profit | $227,000 | $218,300 | -$8,700 | $215,100 |
| Gross margin | 81.1% | 78.6% |  | 79.9% |
| Operating expenses | $279,000 | $285,100 | $6,100 | $270,000 |
| Net burn | $52,000 | $66,800 | $14,800 | $54,900 |

Ending cash $3,150,000. Runway 47.2 months at this month's burn, 51.8 months at the two-month average.

## Variances over 10% and $5,000 (metrics: 10% only)

| Line | Plan | Actual | Var | Var % |  | Why (fill in) |
| --- | --- | --- | --- | --- | --- | --- |
| Logo churn | 2 | 3 | 1 | 50.0% | unfav |  |
| Services revenue | $18,000 | $9,500 | -$8,500 | -47.2% | unfav |  |
| Sales and marketing programs | $38,000 | $52,300 | $14,300 | 37.6% | unfav |  |
| New customers | 9 | 11 | 2 | 22.2% | fav |  |
| Hosting and model costs | $41,000 | $47,800 | $6,800 | 16.6% | unfav |  |

## All lines

| Line | Type | Plan | Actual | Var | Var % | MoM |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Subscription revenue | revenue | $262,000 | $268,400 | $6,400 | 2.4% | 5.2% | fav |
| Services revenue | revenue | $18,000 | $9,500 | -$8,500 | -47.2% | -33.1% | unfav |
| Hosting and model costs | cogs | $41,000 | $47,800 | $6,800 | 16.6% | 13.0% | unfav |
| Customer support | cogs | $12,000 | $11,800 | -$200 | -1.7% | -0.8% | fav |
| Payroll | opex | $210,000 | $204,500 | -$5,500 | -2.6% | 0.3% | fav |
| Sales and marketing programs | opex | $38,000 | $52,300 | $14,300 | 37.6% | 44.9% | unfav |
| Software and tools | opex | $14,000 | $13,200 | -$800 | -5.7% | -2.9% | fav |
| Rent and office | opex | $9,000 | $9,000 | $0 | 0.0% | 0.0% |  |
| Professional services | opex | $8,000 | $6,100 | -$1,900 | -23.8% | -17.6% | fav |
| New customers | metric | 9 | 11 | 2 | 22.2% | 57.1% | fav |
| Logo churn | metric | 2 | 3 | 1 | 50.0% | 200.0% | unfav |
| Ending ARR | metric | 3,200,000 | 3,265,000 | 65,000 | 2.0% | 2.7% | fav |