# TAM: Mid-market B2B software and fintech, North America and UK

| Layer | Companies | Annual value |
| --- | ---: | ---: |
| TAM (every company in the file) | 15 | $440,000 |
| SAM (inside market filters) | 9 | $296,000 |
| Target (tiers A, B) | 6 | $203,000 |

## ICP tiers inside the SAM

| Tier | Companies | Annual value |
| --- | ---: | ---: |
| A | 4 | $135,000 |
| B | 2 | $68,000 |
| C | 2 | $33,000 |
| Unscored | 1 | $60,000 |

## Size band by tier (companies)

| Band | A | B | C | Unscored |
| --- | ---: | ---: | ---: | ---: |
| SMB | 0 | 1 | 1 | 0 |
| Mid-market | 3 | 0 | 1 | 0 |
| Enterprise | 1 | 1 | 0 | 1 |

## Why companies are out of market

- country not in market: 3
- under 50 employees: 2
- no employee count: 1
- excluded industry: 1

Missing data: 1 without employee count, 0 without country, 0 without industry.

Dollar figures are company count times ACV by size band: a planning number, not a forecast.