{
  "source": "examples/events.csv",
  "entity": "user",
  "steps": [
    "signed_up",
    "connected_source",
    "created_report",
    "shared_dashboard"
  ],
  "window_days": 14,
  "ordered": true,
  "as_of": "2026-10-31",
  "entered": 158,
  "excluded_too_recent": 22,
  "completed": 44,
  "conversion": 0.2785,
  "biggest_drop": {
    "into_step": "shared_dashboard",
    "pct_of_previous": 0.5789,
    "dropped": 32
  },
  "funnel": [
    {
      "step": "signed_up",
      "reached": 158,
      "pct_of_start": 1,
      "pct_of_previous": 1,
      "dropped": 0,
      "median_hours_from_previous": null,
      "median_hours_from_start": null
    },
    {
      "step": "connected_source",
      "reached": 122,
      "pct_of_start": 0.7722,
      "pct_of_previous": 0.7722,
      "dropped": 36,
      "median_hours_from_previous": 4,
      "median_hours_from_start": 4
    },
    {
      "step": "created_report",
      "reached": 76,
      "pct_of_start": 0.481,
      "pct_of_previous": 0.623,
      "dropped": 46,
      "median_hours_from_previous": 17.5,
      "median_hours_from_start": 25.5
    },
    {
      "step": "shared_dashboard",
      "reached": 44,
      "pct_of_start": 0.2785,
      "pct_of_previous": 0.5789,
      "dropped": 32,
      "median_hours_from_previous": 22.7,
      "median_hours_from_start": 49.7
    }
  ],
  "segments": {
    "business": [
      {
        "step": "signed_up",
        "reached": 20,
        "pct_of_start": 1,
        "pct_of_previous": 1,
        "dropped": 0,
        "median_hours_from_previous": null,
        "median_hours_from_start": null
      },
      {
        "step": "connected_source",
        "reached": 17,
        "pct_of_start": 0.85,
        "pct_of_previous": 0.85,
        "dropped": 3,
        "median_hours_from_previous": 8.1,
        "median_hours_from_start": 8.1
      },
      {
        "step": "created_report",
        "reached": 10,
        "pct_of_start": 0.5,
        "pct_of_previous": 0.5882,
        "dropped": 7,
        "median_hours_from_previous": 7.2,
        "median_hours_from_start": 16.7
      },
      {
        "step": "shared_dashboard",
        "reached": 8,
        "pct_of_start": 0.4,
        "pct_of_previous": 0.8,
        "dropped": 2,
        "median_hours_from_previous": 35.4,
        "median_hours_from_start": 45.3
      }
    ],
    "free": [
      {
        "step": "signed_up",
        "reached": 101,
        "pct_of_start": 1,
        "pct_of_previous": 1,
        "dropped": 0,
        "median_hours_from_previous": null,
        "median_hours_from_start": null
      },
      {
        "step": "connected_source",
        "reached": 75,
        "pct_of_start": 0.7426,
        "pct_of_previous": 0.7426,
        "dropped": 26,
        "median_hours_from_previous": 4.1,
        "median_hours_from_start": 4.1
      },
      {
        "step": "created_report",
        "reached": 44,
        "pct_of_start": 0.4356,
        "pct_of_previous": 0.5867,
        "dropped": 31,
        "median_hours_from_previous": 21.8,
        "median_hours_from_start": 28.3
      },
      {
        "step": "shared_dashboard",
        "reached": 23,
        "pct_of_start": 0.2277,
        "pct_of_previous": 0.5227,
        "dropped": 21,
        "median_hours_from_previous": 24.6,
        "median_hours_from_start": 51.6
      }
    ],
    "team": [
      {
        "step": "signed_up",
        "reached": 37,
        "pct_of_start": 1,
        "pct_of_previous": 1,
        "dropped": 0,
        "median_hours_from_previous": null,
        "median_hours_from_start": null
      },
      {
        "step": "connected_source",
        "reached": 30,
        "pct_of_start": 0.8108,
        "pct_of_previous": 0.8108,
        "dropped": 7,
        "median_hours_from_previous": 2.7,
        "median_hours_from_start": 2.7
      },
      {
        "step": "created_report",
        "reached": 22,
        "pct_of_start": 0.5946,
        "pct_of_previous": 0.7333,
        "dropped": 8,
        "median_hours_from_previous": 16.6,
        "median_hours_from_start": 23.8
      },
      {
        "step": "shared_dashboard",
        "reached": 13,
        "pct_of_start": 0.3514,
        "pct_of_previous": 0.5909,
        "dropped": 9,
        "median_hours_from_previous": 17.9,
        "median_hours_from_start": 45.1
      }
    ]
  }
}