# ELT weekly brief: 2026-W45

Teams reporting: 3 | Asks: 2 | Risks: 4 | Missing updates: none

## Asks (need a decision or help this week)

1. **Marketing:** Approve moving $5k from paid social to the customer webinar series.
2. **Sales:** Decision on whether to offer a 2-year price lock to unblock the slipped deals.

## Risks (highest first)

- **Engineering:** [high] On-call is down to 3 people after a departure.
- **Sales:** [high] Two enterprise deals slipped to next quarter on security review.
- **Sales:** [med] One AE out on leave for 3 weeks.
- **Marketing:** [low] Event booth vendor has not confirmed the shipping date.

## Metrics

### Engineering

- Deploys: 37
- P1 incidents: 1 (resolved in 48 minutes)

### Marketing

- MQLs: 410 (plan 380)
- Paid spend: $38k of $45k monthly budget
- Webinar attendance: 212

### Sales

- New ARR booked: $142k (plan $150k)
- Pipeline created: $610k (plan $500k)
- Win rate, trailing 90 days: 24%

## Wins

- **Engineering:** Shipped SSO for the enterprise tier, one week early.
- **Marketing:** New comparison page is the top organic entry page after one week.
- **Sales:** Closed the largest mid-market deal of the quarter after a 4-month cycle.

## Gaps to chase

- Engineering: no asks.