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On brand check

@brandkit/on-brand-check

Review a page, stylesheet, email, deck outline, or post against your brand guide and get a short fix list: off-palette colors (with the nearest brand color), wrong fonts, sizes and spacing off the scale, banned words, logo misuse, and voice. Reports only; changes nothing.

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  1. 1# Fernleaf brand guide
  2. 2
  3. 3Fernleaf makes scheduling software for small clinics. This guide is the single source of truth for how Fernleaf looks and sounds.
  4. 4
  5. 5## Tokens
  6. 6
  7. 7```yaml tokens
  8. 8name: Fernleaf
  9. 9color:
  10. 10 primary: "#1F7A5C"
  11. 11 primary-dark: "#145441"
  12. 12 accent: "#F2A541"
  13. 13 ink: "#1B1F23"
  14. 14 paper: "#FFFFFF"
  15. 15 muted: "#5F6B76"
  16. 16 surface: "#F4F7F5"
  17. 17font:
  18. 18 heading: [Fraunces, Georgia, serif]
  19. 19 body: [Inter, system-ui, sans-serif]
  20. 20 mono: [JetBrains Mono, ui-monospace, monospace]
  21. 21text:
  22. 22 sm: 14px
  23. 23 base: 16px
  24. 24 lg: 20px
  25. 25 xl: 28px
  26. 26 display: 44px
  27. 27space:
  28. 28 "1": 4px
  29. 29 "2": 8px
  30. 30 "3": 16px
  31. 31 "4": 24px
  32. 32 "5": 40px
  33. 33radius:
  34. 34 sm: 4px
  35. 35 md: 10px
  36. 36 pill: 999px
  37. 37shadow:
  38. 38 card: 0 1px 3px rgba(27, 31, 35, 0.12)
  39. 39logo:
  40. 40 primary: assets/logo.svg
  41. 41 mark: assets/logo-mark.svg
  42. 42 min-width: 96px
  43. 43 clear-space: 0.5x logo height
  44. 44voice:
  45. 45 avoid: [synergy, leverage, best-in-class, revolutionary, utilize]
  46. 46```
  47. 48## Colors
  48. 50- **Primary green** for buttons, links, and key highlights. Never as a full-page background behind body text.
  49. 51- **Accent amber** sparingly: one highlight per screen or slide.
  50. 52- **Ink** for text. **Muted** for secondary text only, never below 14px.
  51. 54## Type
  52. 56- Headings in Fraunces, sentence case. Body in Inter.
  53. 57- One display size per page.
  54. 59## Logo
  55. 61- Use the full logo on white or surface. Use the mark alone only under 96px wide.
  56. 62- Keep clear space of half the logo height on every side. Never recolor, stretch, or add effects.
  57. 64## Voice
  58. 66- Warm, plain, and specific. We talk like a helpful front-desk person, not a brochure.
  59. 67- Short sentences. Say "you". Lead with what the reader gets.
  60. 68- Numbers over adjectives: "saves 3 hours a week", not "saves tons of time".
  61. 70## Spacing
  62. 72- Spacing comes from the scale only (4, 8, 16, 24, 40). Generous white space around headings.