Collection by @gtmengineer · updated 7 Nov 2026

Build an outbound engine

From who to sell to, to the first message: define and size your market, pick the buying signals, plan enrichment that pays for itself, research accounts, and write sequences with a real reason to reach out.

@gtmengineerSkill
Size your market and build a target account list by @gtmengineer
Define your ideal customer profile and work out how big your market is from a list of companies, such as a CRM export. Applies hard filters for your serviceable market, scores every company into A, B, and C tiers with reasons, values TAM, SAM, and target with ACV by company size, and writes a tiered account list for territories or outbound.
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Define your ideal customer and size the market from a company list.
@gtmengineerSkill
Decide which buying signals trigger outreach by @gtmengineer
Work out when to reach out to prospects: pick the buying signals that predict a good conversation and decide what happens when each fires. Covers hiring, funding, leadership and champion job changes, tech changes, product usage, and website intent, each with who to contact, the angle, channel, and speed. Writes a playbook and signals file any tool can use, and flags signals needing consent checks.
- LinkedIn
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Choose the buying signals that mean an account is worth contacting now.
@gtmengineerSkill
Plan the cheapest contact enrichment waterfall by @gtmengineer
Find the cheapest way to enrich contacts with work emails, phone numbers, or company data using the providers you already pay for. Give it each provider's cost, match rate, and accuracy, or a sample test run, and it tries every order to hit your fill target, with cost per usable record and where to stop adding providers. Vendor-neutral; check each provider's terms and privacy rules.
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Plan which data providers to use, in what order, with real cost math.
@gtmengineerSkill
Research a company before a sales call by @gtmengineer
Prep for outreach or a first sales call with a one-page brief on a target account a rep can read in five minutes. Covers what the company does, what changed recently, likely priorities, the buying group by role, fit with your offer, and three tailored openers, with every fact sourced and dated and guesses labeled. Public professional info only, never personal details.
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Research a target account into a one-page brief a rep can use.
@gtmengineerSkill
Write cold email sequences people reply to by @gtmengineer
Write cold email and outbound sequences for any persona or buying signal, built on a real reason to reach out. Covers email, LinkedIn, and call steps with personalization slots filled from research, then a linter catches spam phrases, fake Re: subjects, invented familiarity, unsourced stats, broken slots, and rushed cadence. Works with any sales engagement tool and never sends anything.
- LinkedIn
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Write the email, LinkedIn, and call sequence for that account.

Size your market and build a target account list by @gtmengineer

Decide which buying signals trigger outreach by @gtmengineer

Plan the cheapest contact enrichment waterfall by @gtmengineer

Research a company before a sales call by @gtmengineer

Write cold email sequences people reply to by @gtmengineer