Made by@gtmengineerTam builder
@gtmengineer/tam-builder
Define your ICP and size the market from a companies CSV (a CRM export or any company list). Applies market filters for SAM, scores every company into A, B, and C tiers with reasons, values each layer with ACV by size band, and writes a tiered account list ready for territories or outbound.
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- 1{
- 2 "name": "Mid-market B2B software and fintech, North America and UK",
- 3 "market": {
- 4 "countries": ["US", "CA", "GB"],
- 5 "employees_min": 50,
- 6 "employees_max": 10000,
- 7 "exclude_industries": ["Government", "Education"]
- 8 },
- 9 "score": [
- 10 { "field": "industry", "op": "in", "value": ["Software", "Financial services"], "points": 30, "label": "Core industry" },
- 11 { "field": "employees", "op": "between", "value": [200, 2000], "points": 25, "label": "200 to 2,000 employees" },
- 12 { "field": "technologies", "op": "contains_any", "value": ["salesforce", "hubspot"], "points": 20, "label": "Uses a CRM we integrate with" },
- 13 { "field": "funding_stage", "op": "in", "value": ["Series B", "Series C", "Series D"], "points": 15, "label": "Growth-stage funding" },
- 14 { "field": "headcount_growth", "op": ">=", "value": 10, "points": 10, "label": "Headcount growing 10%+" }
- 15 ],
- 16 "tiers": [
- 17 { "name": "A", "min_score": 75 },
- 18 { "name": "B", "min_score": 50 },
- 19 { "name": "C", "min_score": 25 }
- 20 ],
- 21 "target_tiers": ["A", "B"],
- 22 "bands": [
- 23 { "name": "SMB", "max": 199, "acv": 8000 },
- 24 { "name": "Mid-market", "max": 999, "acv": 25000 },
- 25 { "name": "Enterprise", "acv": 60000 }
- 26 ]
- 27}