Playbook by @slashclone · updated 8 Nov 2026
Book meetings with the right accounts
From a list of companies to replies: size the market, enrich contacts cheaply, pick the signals worth acting on, research each account, and write outreach people answer.
- Goal
- Turn a list of companies into booked first calls
- For
- Founders and reps doing outbound
- Steps
- 5
- About
- 180 minutes
5 steps, in order. Sign in to keep track as you go.
Step 1: Size your market and build a target account list
Define your ideal customer and score a list of companies, such as a CRM export.
Passes on: A scored target account list
Step 2: Plan the cheapest contact enrichment waterfall
Find the cheapest order to run your enrichment providers for emails and phone numbers.
Passes on: Contacts for the top accounts, at the lowest cost
Step 3: Decide which buying signals trigger outreach
Decide which buying signals start outreach and what happens when each one fires.
Passes on: A short list of accounts with a reason to reach out now
Step 4: Research a company before a sales call
Write a one-page brief for each account before you reach out.
Passes on: A brief per account with tailored openers
Step 5: Write cold email sequences people reply to
Write the email, LinkedIn, and call sequence, built on each account's signal and brief.
Passes on: Sequences ready to load into your outreach tool