Repurpose long form
@contentstudio/repurpose-long-form
Turn one long piece (a blog post, talk, podcast or webinar transcript, or report) into a week of channel-ready content: a LinkedIn post, an X thread, a newsletter section, a short video script, pull quotes, and a carousel outline. Every piece keeps the facts and the voice of the original.
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- 1---
- 2name: repurpose-long-form
- 3description: Repurpose one long piece of content (blog post, article, talk, podcast or webinar transcript, report, case study) into short pieces for other channels, such as a LinkedIn post, an X or Threads thread, a newsletter section, a 60-second video script, pull quotes, and a carousel outline. Use when the user says "repurpose this", "turn this blog into posts", "get more out of this webinar", "make social posts from this transcript", or "content atomization".
- 4license: MIT
- 5---
- 7# Repurpose long-form
- 9One good long piece holds a week of content. This kit finds the strongest ideas in it and rewrites each for the channel it is going to, instead of pasting the same summary everywhere.
- 11## When to use
- 13- Right after publishing a blog post, giving a talk, or recording a webinar or podcast.
- 14- "Turn this into LinkedIn posts", "make a thread from this", "what can we post from this transcript?"
- 15- For planning when the pieces go out, hand off to `content-calendar`.
- 17## Inputs
- 191. **The source:** a file in `content/`, a pasted article, or a transcript. Transcripts: ignore filler, small talk, and housekeeping.
- 202. **Channels wanted.** Default set: LinkedIn post, X thread, newsletter section, 60-second video script, 5 pull quotes, carousel outline. Ask only if the user has said they do not use one of these.
- 213. **Who is posting:** the company page or a person. Personal posts use "I" and a lived moment; company posts use "we".
- 224. **Link to the original**, if published, for the call to action.
- 235. **Voice:** follow `brand.md` if it exists.
- 25## Steps
- 271. **Read the whole source** and list its 3 to 7 strongest ideas: a surprising number, a strong opinion, a story with a turn, a how-to with steps, a quote that stands alone. Rank them. Show the list and which piece each will feed.
- 282. **One idea per piece.** Never compress the whole source into every format. The LinkedIn post and the thread should lead with different ideas.
- 293. **Write each piece for its channel:**
- 30 - **LinkedIn post:** first line under 12 words that makes someone stop, short paragraphs, one idea, 150 to 250 words, end with a question or the link. No hashtag walls (0 to 3).
- 31 - **X or Threads thread:** 5 to 8 posts, the first one stands alone, one point per post, the last one links to the original.
- 32 - **Newsletter section:** a headline, 80 to 150 words, one takeaway, a "read the full piece" link.
- 33 - **60-second video script:** hook in the first 3 seconds, about 150 spoken words, on-screen text cues in brackets. For longer scripts, use `video-script-writer`.
- 34 - **Pull quotes:** 5 lines under 20 words, exact wording from the source, with the speaker if it is a transcript.
- 35 - **Carousel outline:** 6 to 8 slides, one line each, slide 1 a promise, last slide a call to action.
- 364. **Check facts against the source.** Every number, name, and claim must appear in the original. Quotes are verbatim.
- 375. **Write `content/repurposed/<source-slug>.md`** in the format below and show the ranked idea list plus the LinkedIn post in chat.
- 39## Output format
- 41```markdown
- 42# Repurposed: <source title>
- 43Source: <path or link> | Ideas used: 5 of 6
- 45## Ideas, ranked
- 461. "No-shows drop when patients can reply" (story, used in LinkedIn post)
- 472. 3-step reminder schedule (how-to, used in thread and carousel)
- 49## LinkedIn post
- 50## X thread
- 51## Newsletter section
- 52## 60-second video script
- 53## Pull quotes
- 54## Carousel outline
- 56## Suggested order
- 57Day 1 LinkedIn post, Day 2 thread, Day 4 carousel, next newsletter.
- 58```
- 60## Guardrails
- 62- Never add facts, numbers, customers, or quotes that are not in the source.
- 63- Keep quotes word for word. Paraphrases are not quotes; do not put them in quote marks.
- 64- Do not post or schedule anything.
- 65- If the source is someone else's work, say so and repurpose only with credit and a link, or ask whether the user has the rights.
