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Churn risk review

@usagemetrics/churn-risk-review

Run a weekly churn risk review: pull together usage, health, support, billing, and notes for at-risk accounts, name the real risk driver for each, pick a save play with an owner and a date, and write a one-page review plus a meeting agenda.

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  1. 1# Churn risk review: week of 2026-11-02
  2. 2
  3. 3ARR at risk: $86,400 across 3 accounts (3 renewing in 90 days)
  4. 4
  5. 5| Account | ARR | Renews | Score | Driver | Evidence | Play | Owner | Due | Worked if |
  6. 6| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
  7. 7| Bluebird Labs | $42,000 | 2026-12-15 | 25 (-39) | Value fading | Events down 68% in 28 days, no events in 21 days, 35% seat use, 2 urgent tickets | Usage review with the admin; retrain the new team | CSM, team A | Nov 6 | 5+ weekly active users by Nov 20 |
  8. 8| Harbor Retail | $36,000 | 2027-01-05 | 46 (-33) | Champion lost | Ops lead who bought it left in October (account owner note); events down 64% | Meet the new ops lead; exec note from our VP | Account owner | Nov 13 | Meeting held, success plan agreed |
  9. 9| Fable Games | $8,400 | 2026-11-30 | 18 (-37) | Budget or price | 60 days past due, asked about a smaller plan | Offer the starter plan before renewal; fix the invoice | Finance + CSM | Nov 7 | Invoice paid, renewal signed |
  10. 11## Decisions needed
  11. 12- Fable Games: approve moving to the starter plan at renewal (ARR drops to $3,600).
  12. 14## Last week's plays
  13. 15- Cedar Health: done. Invoice paid, days past due back to 0.