Playbook by @slashclone · updated 8 Nov 2026
A week of content from one idea
Plan the month, turn one long piece into a week of posts, sharpen the LinkedIn post, script a short video, and send the newsletter.
- Goal
- Publish across every channel from one piece of work
- For
- Founders and marketers who post
- Steps
- 5
- About
- 90 minutes
5 steps, in order. Sign in to keep track as you go.
Step 1: Plan a content calendar for the next month
Plan the next weeks of posts with a topic and hook in every slot.
Passes on: This week's topics and hooks
Step 2: Turn a blog post or webinar into a week of posts
Turn this week's long piece into a LinkedIn post, a thread, and a newsletter section.
Passes on: Drafts for each channel
Step 3: Write better posts for LinkedIn
Get honest feedback on the LinkedIn draft and two stronger rewrites.
Passes on: A LinkedIn post ready to publish
Step 4: Write a video script for Reels, TikTok, or YouTube
Script a short video on the same idea, with three hooks to choose from.
Passes on: A script you can film today
Step 5: Write this week's newsletter from your notes
Write the newsletter with this week's piece as the lead story.
Passes on: A newsletter ready to send